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Spring 2014

Articles included in this issue:

The Surprising Benefits of Nonconformity
By Silvia Bellezza, Francesca Gino, and Anat Keinan

Avoiding Layoff Blunders
By Christopher D. Zatzick, Bin Zhao, and Peter M. Tingling

How to Win a Price War
By Patrick Reinmoeller

Creating Societal Benefits and Corporate Profits
By Alexander Zimmermann, Peter Gomez, Gilbert Probst, and Sebastian Raisch

Reading Global Clients' Signals
By Gianni Giacomelli and Peter A. Gloor

What Unhappy Customers Want
By Marc Grainer, Charles H. Noble, Mary Jo Bitner, and Scott M. Broetzmann

The High Price of Customer Satisfaction
By Timothy Keiningham, Sunil Gupta, Lerzan Aksoy, and Alexander Buoye

Combining Purpose With Profits
By Julian Birkinshaw, Nicolai J. Foss, and Siegwart Lindenberg

Should Your Business Be Less Productive?
By Ming-Hui Huang and Roland T. Rust

The Pitfalls of Project Status Reporting
By Mark Keil, H. Jeff Smith, Charalambos L. Iacovou, and Ronald L. Thompson

Reducing the Risk of Supply Chain Disruptions
By Sunil Chopra and ManMohan S. Sodhi

Finding the Value in Social Business
By Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron

Is Your Brand a Living Entity?
By Hemant C. Sashittal, Monica Hodis, and Rajendran Sriramachandramurthy

Spring 2014 $24.95

Educator and Student Discounts Available. Learn more »