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Spring 2013

Articles included in this issue:

Communicating Corporate Social Responsibility to a Cynical Public
By Laura Illia, Stelios C. Zyglidopoulos, Stefania Romenti, Belén Rodríguez-Cánovas, and Almudena González del Valle Brena

Why Managing Consumer Privacy Can Be an Opportunity
By Avi Goldfarb and Catherine Tucker

The Myth About Viral Marketing
By Michael Fitzgerald

Organizing R&D for the Future
By Marla M. Capozzi, Peet Van Biljon, and Jim Williams

The Importance of IT-Enabled Flexibility in Alliances
By Ali Tafti, Sunil Mithas, and M.S. Krishnan

How Innovative Is Your Company's Culture?
By Jay Rao and Joseph Weintraub

Outsourcing Business Processes for Innovation
By Mary C. Lacity and Leslie P. Willcocks

Experiments in Open Innovation at Harvard Medical School
By Eva Guinan, Kevin J. Boudreau, and Karim R. Lakhani

The Trouble With Too Much Board Oversight
By Olubunmi Faleye, Rani Hoitash, and Udi Hoitash

Bringing Opportunity Oversight Onto the Board's Agenda
By Larry Bennigson and Frank S. Leonard

The Inside and Outside View of Innovation
By Alden M. Hayashi

Reinventing Employee Onboarding
By Daniel M. Cable, Francesca Gino, and Bradley R. Staats

Optimizing Your Digital Business Model
By Peter Weill and Stephanie L. Woerner

How Much Does a Company's Reputation Matter in Recruiting?
By Pat Auger, Timothy M. Devinney, Grahame R. Dowling, Christine Eckert, and Nidthida Lin

Why Good Leaders Don't Need Charisma
By Chris Stadler and Davis Dyer

Spring 2013 $24.95

Educator and Student Discounts Available. Learn more »