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Spring 2010

Articles included in this issue:

What Every CEO Needs to Know About Nonmarket Strategy
By David Bach and David Bruce Allen

A Business Plan? Or a Journey to Plan B?
By John Mullins and Randy Komisar

The Collective Intelligence Genome
By Thomas W. Malone, Robert Laubacher, and Chrysanthos Dellarocas

Is Your Company As Customer-Focused As You Think?
By Patrick Barwise and SeÌÁn Meehan

How to Manage Alliances Better Than One at a Time
By Ulrich Wassmer, Pierre Dussauge, and Marcel Planellas

Learning When to Stop Momentum
By Michelle A. Barton and Kathleen M. Sutcliffe

Online Reputation Systems: How to Design One That Does What You Need
By Chrysanthos Dellarocas

What Execs Don't Get About Office Romance
By John A. Pearce II

Giving Consumers License to Enjoy Luxury
By Uzma Khan, Ravi Dhar, and Svenja Schmidt

Are You "Pushing" in a "Pull' World?
By Alden M. Hayashi

Innovation Strategies Combined
By Frank T. Rothaermel and Andrew M. Hess

The Compliant Customer
By Edward Kasabov

Can Product Returns Make You Money?
By J. Andrew Petersen and V. Kumar

The Digital Natives, and You
By Michael S. Hopkins

Spring 2010 $24.95

Educator and Student Discounts Available. Learn more »