Articles included in this issue:
What Every CEO Needs to Know About Nonmarket Strategy
By David Bach and David Bruce Allen
A Business Plan? Or a Journey to Plan B?
By John Mullins and Randy Komisar
The Collective Intelligence Genome
By Thomas W. Malone, Robert Laubacher, and Chrysanthos Dellarocas
Is Your Company As Customer-Focused As You Think?
By Patrick Barwise and SeÌÁn Meehan
How to Manage Alliances Better Than One at a Time
By Ulrich Wassmer, Pierre Dussauge, and Marcel Planellas
Learning When to Stop Momentum
By Michelle A. Barton and Kathleen M. Sutcliffe
Online Reputation Systems: How to Design One That Does What You Need
By Chrysanthos Dellarocas
What Execs Don't Get About Office Romance
By John A. Pearce II
Giving Consumers License to Enjoy Luxury
By Uzma Khan, Ravi Dhar, and Svenja Schmidt
Are You "Pushing" in a "Pull' World?
By Alden M. Hayashi
Innovation Strategies Combined
By Frank T. Rothaermel and Andrew M. Hess
The Compliant Customer
By Edward Kasabov
Can Product Returns Make You Money?
By J. Andrew Petersen and V. Kumar
The Digital Natives, and You
By Michael S. Hopkins