Social Business P. 2

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

"Lawsourcing" campaigns are helping smaller organizations advance legal and public relations goals.

Preparing the McDonald's "Our Food. Your Questions." campaign put the company through a kind of "culture shock."

Thanks to technology, the office of the future is going to look very different from what we've been used to.

Over-reliance on email is sapping people's time and energy, says author Phil Simon. There are better ways to do things.

Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.

Companies and individuals will need to embrace impermanence and continual reconfiguring in "the remix era."

USAA's Renee Horne describes the company's efforts to make social tools an integral part of employee engagement.

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?