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Communication has changed thanks to social media — with long-term impacts on how companies work.
We are on the cusp of a major breakthrough in how organizations collect, analyze, and act on knowledge.
The rise of stakeholder-controlled media outlets complicates corporate crisis management strategies.
Adobe uses a variety of social business activities to create a great experience for employees and customers.
Social media provides a game-changing opportunity to support innovation and new product development.
Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.
Peer-to-peer businesses are shaking up fundamental assumptions about how the economy works.
Some reconnections are more beneficial than others. The challenge is selecting the best ones.
Content websites can convert visitors to paying customers by engaging them in a "ladder of participation."
By tweeting, CEOs have an opportunity to initiate and influence online conversations.