Multinationals need to start viewing market intelligence as a strategic asset in emerging markets.
Global P. 2
Page 2 of 11
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Engaging With Startups in Emerging Markets
Partnering with emerging-market startups is easier if four key factors can be addressed.
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Harnessing the Best of Globalization
Companies entering global markets should identify an approach that best suits their business model.
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Developing New Products in Emerging Markets
A successful innovation developed by Cisco's R&;D unit in India offers practical insights.
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Fighting the "Headquarters Knows Best" Syndrome
The problem of the domineering corporate headquarters resonates with executives of multinationals.
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Preparing for Disruptions Through Early Detection
Leading companies are using an array of detection and response techniques to become more resilient.
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Developing Effective Intellectual Property Partnerships
There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.
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How Global Is Your C-Suite?
National diversity of top management should be a topic of conversation for boards of directors.
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The New Mission for Multinationals
Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.
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From Risk to Resilience: Learning to Deal With Disruption
Companies need to cultivate resilience to unexpected disruptions to complex supply chains.