Digital

Makers of AI applications should stop overpromising, be transparent, and consider certification.

Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.

Digital tools are making the hiring process easier and more precise — despite their limitations.

Digital customer service platforms offer better service when they use customer-centric language.

With a new scrutiny around technology user data and privacy, we must not forget about the potential dangers of the technology itself.

Platform businesses, like Airbnb or Lyft, often talk about themselves as if they’re merely matchmakers. That’s a smart pitch — when a company is negotiating with investors. But any platform that wants to succeed will have to learn something Airbnb did: Matchmaking isn’t everything. Success also depends on identifying and mitigating risks for your buyers and sellers. The quantity and quality of goods or services bought and sold on your platform will be proportional to the amount of risk mitigated.

Digital decoupling is a key to combating technical debt and unlocking strategic agility.

Tech firms have 5 big blind spots in crisis management. Addressing them is essential for survival.

MIT SMR’s 2018 Global Executive Study and Research Report on AI and strategy shows early leaders are building competencies and pushing forward in their AI efforts, with any eye toward scale and revenue generation over cost efficiencies.

Automation will affect jobs in four ways. The path jobs take depends on what kind of value they provide — and how.